Some of these commercials are more brutal than others, but if something on this list doesn't make you choke up a little then your heart must be made of stone.
John Lewis "She's Always A Woman"
Embrace Life - Always Wear Your Seat Belt
J.C. Penney "Mother's Day"
Hallmark "Required Reading"
Shelter "House of Cards"
Hovis "Go On Lad"
Running Out of Time
ALS "Head and Shoulders"