If you're like millions of people, you've tried creating an online business only to see it go nowhere. What most people don't realize is that today, all successfully online businesses have what's called a point of difference.
The key to having a successful online business is creating a point of difference that sets you apart from your competitors and helps your customers. Here are 5 tips to help you achieve a point of difference:
1) Understand Your Competitors
Know what's standard in your line of business, offer it, but also offer something that no one else offers.
2) Scratch Your Own Itch
Create something that is useful to you. Chances are that others will find it useful too.
3) Discover Unmet Needs
Understand the needs of your target audience and identify some that have not yet been met. If you do the hard work to provide for a widespread need, you'll have a much easier time differentiating your online business from the others.
4) Combine Multiple Ideas
Be creative, use variations on multiple ideas from different business sectors. This could allow you to identify a new product niche.
5) Go Deeper
Do what others do... just be more thorough. This will inevitably be more useful to your customer and will gain their trust, leading to more sales.