The idea of informational graphics really blew up just a few years ago. Nowadays it seems like most bloggers are interested in creating infographics for sharing information and driving traffic to their website. But why are infographics so important for marketing on the web?
The purpose of creating infographics is to share a large, detailed selection of data within a relatively quick timeframe. Users can scan your graphic to determine facts and put together connections in their head. Topics may include anything from economics to government, social media, big business, health foods, and hundreds of other ideas.
The simplicity of an image also allows for rapid viral growth. Most Internet marketers are familiar with the idea of some content “going viral”. This will usually happen with videos on YouTube where the link gets shared around to hundreds of thousands or even millions of people in a relatively short timeframe. When you make well-designed infographics which draw attention from visitors it’s only a matter of time before you see a couple initial traffic spikes.
Keep in mind that you should have a plan for designing these infographics with a creative edge. There are thousands of examples online today. What would make your infographics stand out from the rest? Asking yourself these questions is the first step to building awesome products.
The key here is exclusivity where you are offering something which can’t be found elsewhere. I always recommend designing infographics with lots of numbers and data representation in the form of charts or graphs. This gives readers an easy way to digest the information and put it into visual terms. Color shades of pie charts with gradients and drop shadows to generate effects that pop off the page.
It’s a lot of hard work to design successful infographics, and not many people can get the formula right on their first try. But if you keep practicing these ideas will fall into line perfectly. Social marketing is a force to be reckoned with. Users have the ability to share your infographics through Twitter, Facebook, Google+, Tumblr, Pinterest, Reddit, StumbleUpon, the list seems endless! This is why designing high-quality infographics will ultimately lead to 3rd party marketing from dedicated readers who love your work.
Would you like to learn a bit more about marketing infographics? We have included a full copy infographic related to designing successful marketing campaigns. you want to make digital products which are informative, insightful, and well-crafted. And surprisingly it’s not as difficult as you may think. Be sure to check out our friends over at infographic.jp for even more examples of profoundly creative infographics such as the one below: