Disney has a new line of wedding rings. Apparently, they are trying to cash in on the lucrative wedding business (Disney already has a line of wedding dresses). Since women already perceive the wedding and marriage in general as a fairy tale, it makes sense from a marketing perspective for Disney to exploit this sentiment for profit.
The Disney line of rings consists of six engagement rings with matching wedding bands that correspond to six Disney heroines, Cinderella, Snow White, Sleeping Beauty, Princess Jasmine from Aladdin, Ariel from The Little Mermaid and Belle from Beauty and the Beast".
The rings cost between $1,200 and $6,000.