Facebook’s dominance as the world’s largest social network has spread to mobile phones yet is has been in the midst of heavy security investigations for the better part of this year. Arguments between Facebook and the Securities and Exchange Commission have quickly gained heat since February 1 as the risks involved in the social network's mobile products have placed its overall viability at stake and may tremendously affect its mobile products. As the digital giant faces its future, the Facebook team is watching its expected stock prices plummet, managing the acquisition of Instagram, and seeking means of generating profits through advertisements while maximizing its quickly growing sector of mobile initiatives.
Despite the back and forth between the SEC and Facebook, the Menlo Park, California, based digital network claims that since the beginning of the year, over 845 million members have joined the organization - with over 600 million using a mobile device to access the site - with no adverse affects to revenue. Founder and CEO Mark Zuckerberg assured at the September 11, 2012 TechCrunch event that “People are underestimating how fundamentally good mobile is for us” and that in comparison to seven months ago, mobile Facebook advertising is on the rise.
In response to Zuckerberg’s declarations last month, Bloomberg has noted that the organization’s IPO is the worst-offer-to date performance of any U.S. IPO since 2007. Michael Pachter at Wedbush Securities, Inc offered “They [Facebook] were given the benefit of the doubt when they went public that they were ready for prime time. They still haven’t proved that they are.”
Zuckerberg said it best himself while addressing questions regarding the scandal when he offered: “how well we [Facebook] do with mobile is how we’ll be judged.” Given its already against the odds history, and since the past is frequently a key indicator of the future, Zuckerberg will likely pull Facebook through the scandal and land the organization at the top.