Because of it's large population and growing economy, the Chinese market is an attractive opportunity of growth for large Western companies. However, it is also a challenging market.
That challenge hasn't stopped companies from trying. Case in point: Twentieth Century Fox just premiered its first Chinese-language movie made specifically for the China market. The movie is called “Hot Summer Days” and is a $2 million romantic comedy with six intertwining stories (similar to movies like "Crash"). “Hot Summer Days” opened Thursday in mainland China and is scheduled for release in Hong Kong, Singapore, Taiwan and elsewhere later this month.
According to Sanford Panitch, president of Fox International Productions, “China is such an exciting market right now...Part of what’s exciting for us is finding emerging talent.”