Newly single Kim Kardashian debuted her blonde hair at the Teen Choice Awards on Sunday.
"This time it's for real, guys! I went blonde!!!" the 28-year-old wrote on her blog. "I am really loving it!"
The reality star's new do comes after months of trying several hairstyles and colors with the help of hairpieces.
The “Keeping up with the Kardashian’s” star first wore a blonde wig in April for Scott Barnes' book "About Face."
"I had been considering it ever since I wore that blonde wig, and I just decided to go for it!!" she said.
"My hairstylist, Clyde Haygood, orchestrated the whole thing, and Rebecca from Goodform salon dyed it!"