Michael Jackson's funeral time is set of 1pm Eastern or 1500 GMT. The time of the funeral was established to maximize the number of people who could observe the funeral live, either in person or online.
While the official funeral time is 1pm Eastern (or 10 am Pacific), you can expect for networks around the world to have coverage for several hours before and after. This is a massive, global event and you can expect for the media to be flooded with coverage of Michael Jackson's funeral.
If there are any changes to the time of Michael Jackson's funeral, be sure that Brainz will keep you updated.