The NFL Super Bowl XLV will air on February 6, 2011 on FOX and for many, the commercials are sometimes more enjoyable than the actual game. While teams are preparing for the final division playoffs before battling it out at the Cowboys Stadium on Feb. 6, many organizations have prepared advertisements geared specifically for Super Bowl XLV.
Businesses purchase millions of dollars' worth of airtime for a piece of the pigskin telecast festivities and 2011 is no exception. The top five Super Bowl advertisers and lead spenders include: Anheuser-Busch InBev, who have spent $235 million in the last ten years on adds; PepsiCo, who spent an estimated $170.8 million on adds; Walt Disney, who spent an estimated $70 million on adds; General Motors, who spent an estimated $61.1 million on adds; and Coca-Cola, who spent an estimated $54.4 million on adds.
Automakers have claimed many of the 30 second advertising opportunities, with businesses like: BMW North America, Audi, Chrysler, Kia, Volkswagon, Hundai, and Mercedez-Benz, spending $2.7 to $3 million dollars for the advertising spots.
Movie studios are expected to display several important advertisements during this year's Super Bowl. Kanter Media, a consulting and research firm from New York, offered: "Competitive message clutter within the motion picture sector is [intense] because studios habitually uses their inventory to promote multiple films." Kanter Media also reports that since 2001, the Super Bowl telecasts have drawn more than $1.62 billion in advertising sales.
Super Bowl XLV is predicted to reach or exceed over 90 to 100 million viewers, drawing in an even larger crowd than 2010. Here are some of our favorite commercials from the 2010 Super Bowl XLIV.
This page will be updated as the Super Bowl XLV advertisements and commercials become available.