Ever since the term ‘subliminal advertising’ was coined in the 1950s, the idea of advertisements with hidden messages that can influence us without our conscious understanding has captivated the popular imagination. If adverts can steer us toward a particular product through surreptitiously placed words or images designed to be absorbed at a subconscious level, how […]

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When sleigh bells ring, temperatures plummet. In winter’s wicked chill, it’s best to start at the bottom and work our way to the top when weatherproofing ourselves to stay warm. Layers are good. Hats are better. And sturdy, durable, well made, and warm boots are a must. There’s no better place to start to find […]

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