If Mad Men presented a rarified world where advertisers were the secret puppeteers of American life, the real world of digital marketing today is just as thrilling. Technological advances in data analytics mean that we can understand consumer behavior in a way that makes the old-fashioned “throw it against the wall and see what sticks” […]

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Ever since the term ‘subliminal advertising’ was coined in the 1950s, the idea of advertisements with hidden messages that can influence us without our conscious understanding has captivated the popular imagination. If adverts can steer us toward a particular product through surreptitiously placed words or images designed to be absorbed at a subconscious level, how […]

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