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What Is the 50 Million Pound Challenge?

Dr. Ian Smith, author of ‘The Fat Smash Diet', has challenged Americans to tackle obesity by losing 50 million pounds collectively. The ‘50 million pound challenge’ is a national diet mission sponsored by State Farm Insurance, which has attracted thousands of participants looking to lose weight.

The program, which is free of charge, features an interactive website with an abundance of literature, the option to join a team, a personalized ‘update your weight’ page, and a blog.

There are also many other resources to assist participants in losing weight, including a ‘Challenge Kit’, which you can pick up at any local State Farm Insurance Agency.

You can visit for more information or to join the challenge.

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