Black Friday Deals are well marketed price reductions, discounts, and special offers geared toward the first official shopping day of the Christmas season with the United States: the day after Thanksgiving. Black Friday often evokes a frenzy in economic activities within shopping malls, department stores, and wholesale clubs. Black Friday Deals focus upon enticing shoppers, capturing consumer dollars and "grooming" potential purchasers to spend their cash.
In 2007, 135 million consumers participated in Black Friday shopping per Reuters.
Black Friday Deals are expected to generate over $41.7 billion dollars in sales despite signs of weakened economies. The National Retail Federation predicts holiday sales for 2010 to rise 2.3 percent over 2009 figures.