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What Brand of Car Has the Most Loyal Customer?

When it comes to buying the same car brand multiple times, you'd think that the high-end luxury makers have the market cornered. Once you've driven a Mercedes, it seems, you only shop for cars from Mercedes-Benz. Likewise with BMW and Audi, whose customers seem to be fanatically loyal. Still, if you picked any of these brands, you'd be incorrect. According to the latest study on brand loyalty, conducted by JD Power and Associates, the brands with the highest number of repeat buyers are:

- Ford (62% customer retention)
- Honda (62% customer retention)
- Hyundai (60% customer retention)
- Lexus (60% customer retention)
- Toyota (60% customer retention)

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