The government is obliged to protect and safeguard the welfare of its people. Thus, governments institute consumer laws to protect the interests of the people. Consumer laws are also known as consumer protection laws and are a form of government regulation expressed as regulations and statutes.
A variety of topics are under the jurisdiction of consumer law. Some of these topics involve product liability, misrepresentation, fraud, privacy, and others that result from business-consumer interactions. Consumer laws are a form of civil laws, which govern the relationships between individuals. In the case of consumer laws, civil law covers the relationship between consumers, individuals or parties that acquire goods or services in exchange for payment, and businesses, parties that sell the goods and services.
The most common violation of the consumer law is unfair or deceptive trade practices. False advertising is the usual complaint of most consumers under this violation. A consumer can charge a business party with fraud if false advertising was proven. This violation of consumer law can be proven only if the business party had knowledge of such false advertising or was negligent in not knowing so. The accusing party must also prove that he or she believed in the false advertising and eventually was harmed by it. However, it is difficult to prove this beyond a reasonable doubt and most court cases issue only a cease and desist order to control false advertising. This legal process can force the business party to retract the false advertisement and inform the public of doing so.