Public relations is a kind of service for a company that aims to give both the public and the mass media a more insightful perspective of the company and how it works. Its main goal is to make sure that the company's reputation is enhanced or improved. Public relations is also known inside a company structure as either customer relations or public information. These are internal company departments that assist customers in the event that they encounter any problems that can be related to the company. these department are essentially the most "friendly" departments mainly because its existence is partly to put the company's best foot forward.
Public relations can help the company in reaching its potential. They can do this by giving feedback that they get from the public about the company. One of the way they do this is by conducting research regarding which areas of the company the public likes and which ones they don't.
There is a popular perception of public relations as a bunch of people who are formed in order to create spin on the company. Spin is a term that means turning a bad situation that the company is involved in to its advantage. This is also true because public relations also exists to protect the company from any bad publicity and put the company in a positive light. There are actually established public relations experts that are specifically adept at this particular aspect of public relations and oftentimes companies usually hire these experts to help them.