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What Is Search Engine Optimization (SEO)?

With millions of web pages competing for readership, it’s a challenge for webmasters and content developers to guarantee that a website will get high rankings in search engine returns. To achieve this goal, they will employ search engine optimization (SEO) techniques.

Search engine optimization (SEO) manipulates particular sections or elements in the website’s HTML coding, so it is more likely to be read by a search engine when certain key words are typed in. Here are some of their tricks.

One of the basic tenets of search engine optimization (SEO) is that the keyword should be in the title section of the page’s source code and in the META description section. These keywords must also be repeated when discussing the site’s products or services, or type of content. These key words should not just be in the main page but every page in the site.

Search search engine optimization (SEO) also dictates that the keywords are repeated in the first two paragraphs of every article, and then peppered in the rest of the document. The last paragraph should also contain these keywords, thus “sandwiching” the content. Search engine optimization (SEO) experts peg the ideal keyword density at five to fifteen percent.

Crosslinks, headers and backlinks are also important search engine optimization (SEO) tools. They should also contain keywords.

There are many companies that offer search engine optimization (SEO) services, thus allowing website operators to assign this important task to specialists. However, care must be taken that the search engine optimization (SEO) techniques don’t overwhelm the content and make the text difficult to read. Even if a website comes up in the top 10, if it is boring or unreadable, visitors will simply leave the site and never come back.

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