Social Media is online based tools that allow groups of individuals to generate content and engage in peer-to-peer conversations and exchange of content. Social Media has changed how we consume content on the internet. Some amazing examples of Social Media include:
Popular Social Media Websites
What Drives Social Media?
Social Media is largely driven by "Influencers", these are people who either are paid by social media to moderate content, or are power users on these social media sites. Some powerful influencers are paid by companies to occasionally pitch a story to these networks in order to influence the masses. Most everyone thinks this is gaming social media, and is normally perceived as unethical.
Social Media Resources
Social Media In Plain English